Project Name:
Dental Website Redesign & SEO Foundation
Client:
Sun Dental / General Dentistry Toms River
Location: Toms River, NJ
How Wowbix Rebuilt Sun Dental’s Website and SEO Foundation in 6 Weeks
A complete website redesign, migration and SEO foundation for Sun Dental / General Dentistry Toms River in Toms River, New Jersey.
This Wasn’t Just a Dental Website Redesign
Sun Dental is an established dental practice serving Toms River, New Jersey. When the practice came to Wowbix, the most obvious issue was an outdated website. But once we began reviewing the existing site, the problems went much deeper than appearance.
The website contained thin and repetitive content, outdated information, inconsistent doctor information, weak SEO foundations, indexing concerns, performance issues and a user experience that no longer represented the quality or reputation of the practice.
There was another major challenge. The previous website provider did not provide Sun Dental with a transferable copy of its website. Rather than recreate the same outdated structure, Wowbix rebuilt the website from the ground up and moved the practice onto WordPress.
An Established Practice With an Outdated Digital Presence
The previous website had an older layout, crowded navigation, weak visual hierarchy and limited conversion emphasis. Prospective patients had to work harder than necessary to understand the doctors, services, reputation and next steps for scheduling an appointment.
More importantly, several content and trust issues were uncovered during the audit.
The visual experience no longer reflected the reputation of the dental practice.
Important services lacked the depth and structure needed for patients and organic search.
Doctor and practice information was not always accurate or consistently maintained.
Parts of the existing content strategy included topics unrelated to dentistry, including sports related content.
The website required a stronger crawlability, indexing and technical SEO foundation.
Appointment actions, trust signals and critical patient information were not prioritized effectively.
Structured data existed in places but was fragmented, vendor dependent and not part of a deliberate dental SEO schema strategy.
Legacy scripts, third party components and the older platform created unnecessary complexity.
One of the practice’s strongest assets, its patient reputation, was not being presented effectively.
The Old Website Showed 87 Reviews. Google Had 232.
One of the clearest examples of the problem was patient reviews. Sun Dental had accumulated 232 Google reviews, yet the previous website prominently displayed only 87 ratings and reviews.
That meant one of the practice’s strongest trust signals was being significantly underrepresented to prospective patients.
The redesigned website integrates Google reviews directly, allowing visitors to see current feedback instead of relying on a manually maintained review number.
We Started With Strategy, Not a WordPress Template
Before development began, Wowbix studied the existing website, search presence, services, content and opportunities for improvement.
Research & Audit
Existing website audit, SEO analysis, keyword research, competitor review and content evaluation.
UI/UX in Figma
The new interface and patient journey were designed in Figma before development began.
WordPress Development
Once approved, the designs were developed into a responsive, scalable WordPress website.
SEO & Migration
Technical SEO, analytics, redirects, indexing controls, conversion tracking and migration were handled for launch.
A Much Clearer Patient Experience
The new website was designed around the questions a potential dental patient is likely to have immediately.
Instead of forcing visitors to search for these answers, the redesigned website brings doctors, reviews, services, contact information and appointment actions much closer to the beginning of the patient journey.
Designing the Website to Generate Appointments
A dental website should not simply look better. It should make becoming a patient easier.
Conversion optimization was therefore incorporated directly into the design rather than added after development.
Building a Stronger Connection Between the Practice, Doctors and Treatments
Dentistry is healthcare. The standard for website information should therefore be considerably higher than simply inserting keywords into pages.
The redesigned foundation places greater emphasis on connecting the practice with its doctors, services, patient reputation and physical location.
Sun Dental’s Doctors
The website also gives greater visibility to Sun Dental’s patient reviews, emergency availability, practice information and recognition as a Jersey’s Choice Top Dentist.
Fixing the Foundation Before Scaling Organic Search
The website launch was intentionally treated as the foundation of the SEO campaign rather than the end of it. Our dental SEO services focus on building this foundation first, then expanding rankings, local visibility and patient acquisition over time.
Before vs. After
- Outdated visual design
- Crowded navigation
- Limited conversion emphasis
- Content inaccuracies
- Thin and repetitive copy
- Outdated doctor information
- Irrelevant website content
- Weak healthcare trust presentation
- Only 87 ratings displayed
- SEO and indexing concerns
- Vendor dependent infrastructure
- Fragmented structured data implementation
- Modern custom UI/UX
- WordPress ownership and flexibility
- Prominent appointment CTAs
- 232 Google reviews integrated
- Improved doctor visibility
- Stronger patient trust signals
- Cleaner navigation
- Improved content hierarchy
- More accurate practice information
- Technical SEO foundation
- Analytics and Search Console setup
- Scalable architecture for ongoing SEO
When Sun Dental transitioned away from its previous provider, the practice did not receive a transferable copy of its existing website.
Wowbix rebuilt the website independently and migrated the practice onto WordPress.
Sun Dental now has a modern website that can continue evolving alongside its practice and SEO campaign while retaining ownership and control of its digital asset.
For us, that is how a business website should work.
Building Dental Topical Authority in Toms River
We deliberately did not rush dozens of generic SEO pages onto the website simply to make the launch appear larger.
With the new foundation live, Wowbix is now developing a comprehensive dental topical architecture based on search demand, existing rankings, competitor research and the treatments Sun Dental actually provides.
Each important treatment category will be evaluated individually before new or expanded content is published.
A Stronger Digital Foundation for Sun Dental
On September 2, 2026, Sun Dental launched with a fundamentally different digital foundation.
The practice moved from an aging, vendor dependent website with outdated and inconsistent information to a modern dental website designed around trust, patient experience, search visibility and appointments.
The redesign is complete. The larger SEO campaign is now entering its next phase.
As sufficient post launch search and conversion data becomes available, this case study can continue to be updated with organic rankings, traffic and patient acquisition results.
Need a Better Website and SEO Strategy for Your Dental Practice?
Wowbix helps dental practices improve their websites, local search visibility, organic rankings and patient acquisition through SEO services built specifically for dentists and strategies designed for long term growth.
Schedule a Consultation With Wowbix