New Dental Practice Website Design & SEO Case Study
How Wowbix Built 7 Stone Dental’s Website From the Ground Up in Plano, TX
From Figma design to a live WordPress website, Wowbix helped
a new Plano dental practice establish its digital presence
before opening to patients.
Website StrategyUI/UX Design in FigmaWordPress DevelopmentDental SEOSEO Content WritingTechnical SEO
Client7 Stone Dental
IndustryDentistry
LocationPlano, TX
Timeline5–6 Weeks
Website LaunchOctober 2026
The Project
Building a Dental Practice’s First Impression Before Its Doors Open
7 Stone Dental is a new general dentistry practice in Plano,
Texas, founded by Dr. Maria Malachi, DMD. The practice needed
more than a basic website. It needed a way to introduce its
dentist, explain its planned services and give future patients
a reason to connect before the office opens in early 2027.
With no existing website, service content or established
patient review history to work from, Wowbix planned the
website structure, designed the experience in Figma,
developed it in WordPress and created the initial SEO
content. The website is now live, and the broader SEO
campaign is the next phase.
A website launched before the practice opens.
Visitors can discover 7 Stone Dental, get to know Dr. Malachi,
explore services and express interest in becoming a patient.
Before Wowbix
Starting From Zero in a Competitive Dental Market
Unlike an established practice redesign, this project had no
existing patient-facing website to improve or migrate. Every
page and every conversion path had to be planned for a new
practice.
1No Existing WebsiteNo established site structure or content library to build upon.
2No Existing Organic PresenceThe new practice needed an indexable online home and a foundation for local search visibility.
3No Patient Review HistoryTrust had to come from clear doctor information, transparency and a thoughtful patient experience.
4Pre-Opening SchedulingA traditional appointment flow was not yet available, so the site needed a priority interest pathway.
5Service Content From ScratchProspective patients needed clear explanations of planned treatments and dental care.
6Practice Still Taking ShapeArchitectural renderings, rather than finished office photography, had to introduce the space.
7Plano CompetitionThe digital foundation had to be structured with local patient searches in mind.
Pre-Opening Strategy
Turning Website Visitors Into Future Patient Interest
Because the practice is preparing to open in early 2027,
the website is designed around a different first conversion:
joining a priority booking list. Instead of suggesting
appointments are available immediately, the site communicates
the expected opening and offers visitors a way to register interest.
A studio tour featuring architectural renderings also helps
visitors picture the future space. Together, these features
introduce the practice well before the first appointment.
Before Wowbix0Existing Website Pages
→
After Launch12+Website Pages Created
Our Process
From Research to Figma to a Live WordPress Website
The design and development work followed a deliberate sequence
so the website’s visual decisions, content and patient journey
worked together.
Research & Discovery
Studied the practice’s planned services and Plano market to shape its sitemap, service hierarchy and content priorities.
UI/UX Design in Figma
Designed the page layouts and patient journey in Figma before WordPress development began.
WordPress Development
Built the approved designs into a responsive, editable WordPress website with a logical page structure.
SEO Content & Launch
Prepared the initial practice, doctor and service content and configured a technical SEO foundation for launch.
The Design Transformation
See the Figma Design Become the Finished Website
We first mapped the visual direction and patient experience
in Figma. Once the designs were approved, we translated them
into a live WordPress website. These screenshots show the
journey from design concept to the final implementation.
Figma: The approved homepage design and patient experience.WordPress: The finished, live 7 Stone Dental website.
From concept to launch.
Design, development and initial SEO content were handled as
one coordinated website project, rather than disconnected
deliverables.
The Website
Giving Future Patients Clear Answers Before They Book
The website brings the information a prospective patient
needs into a straightforward journey, from understanding
the treatments offered to learning about the dentist and
contacting the office.
General and family dental services
Dr. Maria Malachi’s background
Office location and expected opening
Planned technology and studio tour
Insurance and payment information
Priority booking list
A clear page structure helps prospective patients explore
the new practice.
Conversion Optimization
Designed to Capture Patient Interest Before Opening Day
For a practice that has not opened yet, conversion optimization
is not simply about pushing visitors to book an appointment.
It means giving them accurate expectations and a useful next step.
Priority booking CTAs across key pages
Prominent phone contact
Clear early 2027 opening messaging
Four-step patient journey explanation
Insurance verification guidance
Planned HSA and FSA payment information
Pre-opening FAQs
Doctor introduction
Studio renderings and tour
Location and initial hours information
Healthcare Trust
Putting the Dentist Behind the Practice Front and Center
With no established patient reviews to feature, the website
introduces Dr. Maria Malachi, DMD, directly. Her dedicated
page outlines her education, clinical interests and approach
to care so patients can learn about the person who will treat them.
Meet Dr. Maria Malachi, DMD
Dr. Malachi is the founder and general dentist of 7 Stone Dental.
A Dallas–Fort Worth native and graduate of the University of
New England College of Dental Medicine, she speaks English and
Spanish. The website also highlights her continuing education
in restorative dentistry, implant placement, endodontics and
clear aligner therapy.
Beyond the doctor profile, the website introduces the practice’s
guiding principles and explains technology such as 3D digital
imaging and intraoral scanning in language patients can understand.
Trust before testimonials.
For a new dental practice, transparent doctor information and
clear patient education matter more than trying to imitate
the reputation of an established clinic.
SEO Foundation
Building the Search Foundation Before the First Appointment
The website launch establishes the starting point for a broader
dental SEO strategy.
Initial technical and on-page work supports discoverability;
expanding local rankings and patient acquisition will require
continued content development and SEO after launch.
WordPress website architecture
Hierarchical service URLs
Dental services hub
Plano-focused service content
Rank Math SEO configuration
XML sitemap configuration
Indexable public pages
Social sharing metadata
WP Rocket performance caching
Dedicated doctor profile
Service page internal links
Patient education blog
Privacy and accessibility pages
HIPAA notice page
Transformation
Before vs. After
Before Wowbix
No practice website
No existing service page structure
No doctor profile on a practice website
No pre-opening patient interest pathway
No website content for search engines to discover
No technical SEO website setup
No patient education blog
No visual online tour of the planned space
After Wowbix
Custom website designed in Figma and built in WordPress
12+ patient-facing pages created
Dedicated profile for Dr. Maria Malachi
Priority booking interest pathway
Dental services and patient information
Initial technical SEO configuration and sitemap
Patient education blog
Studio tour featuring architectural renderings
Website Ownership
A website the dental practice can grow with, not a
platform it has to outgrow.
7 Stone Dental’s website was developed on WordPress,
a widely supported platform that allows the practice
to update content and expand the site as services,
scheduling and patient needs evolve.
The result is a flexible digital asset built for the
practice from day one.
What’s Next
Expanding Dental Topical Authority in Plano, Texas
With the website live, Wowbix is now working on the SEO phase:
researching search demand, strengthening service coverage and
developing relevant content for patients in Plano.
The initial site already introduces general and family
dentistry and restorative care. The next phase will
evaluate dedicated pages and supporting content for areas
such as periodontal care, cosmetic dentistry, orthodontic
care, endodontic care and emergency dentistry.
The priorities will be informed by search intent, local
competition and the treatments the practice plans to offer.
We will connect new pages to relevant service hubs,
related patient education and appropriate conversion pathways.
Optional: Add a screenshot of the 7 Stone Dental SEO
topical map when available.
Search IntentIdentify what Plano patients search for when comparing dental services and treatments.
Local CompetitionReview established practices competing for relevant search terms.
Content GapsDevelop useful pages for treatments not yet covered in detail.
Internal RelationshipsLink service hubs, detailed treatment pages and patient education logically.
Website launch is the beginning, not a ranking claim.
Organic traffic, search rankings and patient inquiries can be
measured as the new site and SEO campaign mature.
The Result at Launch
A Live, Search-Ready Website Months Before the Practice Opens
7 Stone Dental now has a live website that presents its
services, introduces its dentist and lets future patients
express interest before the practice opens. Wowbix completed
the initial strategy, Figma design, WordPress build, SEO
content and launch foundation.
The larger organic SEO campaign is underway. This case study
documents the website launch and its deliverables; it does
not yet claim increases in rankings, traffic or patient bookings.
Visit the 7 Stone Dental website
.
Opening a Dental Practice? Build Your Website and SEO Foundation Before Day One.
Wowbix helps dentists launch professional websites, develop
patient-focused content and build SEO strategies designed
for long-term growth. Explore our
dental SEO services
or speak with our team about your upcoming practice.
Schedule a Consultation With Wowbix
From the Ground Up in Plano, TX
