A lot of people make new year’s resolutions. And one that tops most people’s lists is to live a healthier and fitter life. So, at the start of the year, the health and wellness industry is always agog with clients seeking ways to live healthier lives.
Since you’re in the industry to attract many of these clients. You’ll need marketing strategies that are sure to work. Below are some tested and trusted health and wellness marketing ideas to succeed in 2020 or beyond!
Health And Wellness Marketing Ideas
Prepare Email Database for Health & Wellness Marketing
This is the best way to begin.
It would be best to start by cleaning up your send list and removing emails that weren’t delivered. Also, eliminate incorrect and duplicated email addresses. A clean email database has a significant impact on your list segmentation. And it is also essential for mail deliverability.
List segmentation directly affects your marketing efforts on social media. Keep your email list updated if you desire to expand your reach in a targeted manner.
Involve Social Media in Your Health & Wellness Marketing
The more active you are on your social media platforms, the more you can reach potential customers, and the more they can access you.
Also, ensure your pages are up-to-date regarding every information needed to access your business. Like business hours, the services you render, and your office location. This will make it easier for potential clients to reach you.
You should also ensure all your cover pictures on all the social media platforms are updated.
Make Your Health and Wellness Website Mobile Friendly
Mobile-friendly websites are on the rise and will continue to play a significant role in shaping the future of online businesses. Some figures will show that a mobile-friendly website is one of the most promising digital marketing strategies for the health and wellness business.
Mobile phones accounted for about 66 percent of the total number of emails opened. And mobile phones generate about 60 percent of the traffic recorded by websites. You can upgrade your site to make it mobile-friendly or launch another one dedicated to mobile phone users.
ICheck out our affordable web design services if you’re looking for web design help,
Prioritize Your Online Reviews
This is important because potential clients will instead ask their friends who provide the best services in health and wellness or check sites for reviews. About 88 percent of clients rely on online reviews before making their choices.
Ensure you monitor your Google Business page or any other page that provides clients with review options to track how well your business is doing online. Also, check out these reputation management tips to manage your online reviews.
Use Email Automation
Joggling between attending to clients, posting newsletters, blogging, and updating social media can be very demanding. However, you can always outsource to a third party to help you handle your content creation. Email automation gives you access to a clean email, custom content, etc. Some of the email tools that we use are Mailchimp & Lemlist!
To Wrap It up
If you want your health and wellness marketing strategies to succeed, you must prioritize social media and email marketing. You need to tailor your site to suit mobile phone users. Also, contact us today if you need help with your marketing strategies!
