A patient may hear about your office from a friend, then check your website before calling. Can they find your address? Does the site explain the treatment they need? If those answers are hard to find, they may try another dentist. Your website should make the choice easier, not add another obstacle.
Here are eight dental website design companies and the types of practices each may suit. The details come from their published services, so confirm current packages before you sign.
Disclosure: Wowbix publishes this guide and is among the companies listed. The comparisons reflect publicly available service information and our editorial assessment, not independent testing.
Dental Website Design Companies at a Glance
| Company | Worth considering for | Clarify before signing |
|---|---|---|
| Wowbix | New practices and redesigns with SEO support | Project scope, ownership and ongoing fees |
| ProSites | A choice of predesigned and custom options | Design tier, editing access and recurring fees |
| Officite | Teams comparing Henry Schein One marketing tools | Software compatibility and included services |
| PBHS | Dental specialists | Relevant specialty examples and optional tools |
| Smile Marketing | Dental focused websites with custom content | Content process and ongoing plan inclusions |
| Progressive Dental | Implant and full arch practices | Website scope within the broader marketing program |
| Firegang | Websites with wider marketing and call coaching | Program scope, coaching and ongoing fees |
| Roya | Groups with multiple locations | Location management, pricing and data access |
Find the Right Type of Dental Website Partner
A new practice may want a simple site it can update as the office grows. An established office may care more about a redesign that preserves its search visibility. Specialists should check whether an agency has built pages for their treatments. And if you run several locations, ask who will keep each office’s details accurate.
There is no single best fit for every dentist. The eight companies below take different approaches, from ready made website platforms to custom sites and ongoing marketing support.
How We Compared These Dental Website Design Companies
We assessed each company with the needs of a dental practice in mind:
- Search visibility: Ask how the company helps people find your site through Google and understand its content through AI search.
- Dental fit: The company should understand dental patients and procedures.
- Flexibility: Understand the contract term, account access and what you can take with you if you leave.
- Range of fit: Check whether the company suits a new practice, an established office or a specialist.
The 8 Best Dental Website Design Companies
1. Wowbix
Best for: New and established practices that want a website built to grow search visibility.
Wowbix may suit an office that wants its website and SEO work handled together. Based in Paramus, New Jersey, the agency serves dental clients as part of its wider healthcare work. Wowbix was founded in 2015.
It also offers generative engine optimization, or GEO. That does not promise placement in AI search results. Ask who will own the finished site and what the monthly fee includes.
What the company offers:
- Website design paired with local SEO and AI search work.
- WordPress web design, with transfer rights and account access confirmed in the agreement.
- Ongoing maintenance and hosting services.
For an established practice, our Sun Dental project in Toms River shows a WordPress rebuild, migration and technical SEO work for launch. For a new practice, the 7 Stone Dental project in Plano shows website planning, Figma design, WordPress development and initial content before opening.
View our dental website design service to discuss which approach fits your practice.
Discuss Your Dental Website Project
2. ProSites
Best for: Dental practices that want a choice of ready made and custom website designs.
Not every dental office needs a custom site right away. ProSites offers both templates and custom designs, giving practices a choice. It also provides SEO and other dental marketing services.
What the company offers:
- A dental specific website platform with educational content.
- A path from template sites to custom builds as a practice grows.
3. Officite
Best for: Practices that already use Henry Schein One products.
Officite, part of Henry Schein One, may appeal to a team that prefers to request site updates rather than handle every edit. It offers dental websites and hosting, plus SEO and paid search. Practices can also make certain changes themselves.
What the company offers:
- Close ties to a major dental software provider.
- Call tracking and analytics for measuring website results.
4. PBHS
Best for: Dental specialists, including oral surgeons, periodontists and orthodontists.
Specialists often need more than a basic services page. PBHS has worked with general dentists and specialty practices for decades, with roots in New York in the late 1970s. RevenueWell acquired the company in February 2021.
What the company offers:
- A long history serving dental and specialty practices.
- Secure messaging and patient registration tools alongside websites.
5. Smile Marketing
Best for: Practices that want dental focused websites with custom content.
Smile Marketing has served dental practices since 2004. Founded by Steve Anson and Bill Esteb, it works with dentists in the United States, the United Kingdom and Australia. Its services cover websites and SEO, plus Google Ads and review management. Its dental focused approach may appeal to offices that need patient friendly content.
What the company offers:
- An exclusive dental focus for two decades.
- Custom content written for dental patients.
6. Progressive Dental
Best for: Practices that focus on dental implants and full arch cases.
If your practice depends on implant cases, website design may be just one part of the plan. Progressive Dental focuses on dental implant marketing. It also offers training and education for dental teams. A general family practice may have different priorities.
What the company offers:
- A focus on implant and full arch case acquisition.
- Marketing paired with sales training.
7. Firegang
Best for: Practices that want website design and dental marketing support.
Firegang works with dental offices on websites, SEO and paid search. Its Practice 360 program also includes services such as call tracking and front desk coaching. Ask how its website plan connects with the calls your front desk receives.
What the company offers:
- Dental focused marketing services.
- Call coaching to help front desk teams convert inquiries.
8. Roya
Best for: Dental groups and DSOs with multiple locations.
Roya serves dental clients as part of a broader healthcare business. Its Canvas platform provides site management and analytics. It also has enterprise website options for groups with multiple locations. Ask how each office’s pages would be managed and priced.
What the company offers:
- Support for website structures with multiple locations.
- Marketing packages that include SEO and paid ads.
Test the Website Like a Patient Would
Open a few sites the agency has built. Try to find a treatment, request a visit and locate the practice on your phone. That short test can tell you more than a polished sales presentation.
For ideas to discuss with a provider, browse our dental website examples. This gallery shows practice websites rather than ranking the companies that build them.
Dental Website SEO Built Into the Site
Bring up SEO before the design starts. Ask about mobile speed, service pages, structured data and redirects. It is easier to plan these details early than to repair them after launch.
If your office sees people from nearby towns, each service area page should offer useful local details, not repeat the same text with a new town name. Keep your Google Business Profile accurate, too.
If your current website works well and you mainly need help getting found, compare our dental SEO companies guide before committing to a redesign.
HIPAA and Website Accessibility
Protect Patient Information
If your dental website collects protected health information, you need appropriate HIPAA safeguards. Ask how patient data is sent and stored, and whether vendors that handle it require a Business Associate Agreement. HTTPS is important, but a secure connection alone does not establish HIPAA compliance.
HHS guidance on online tracking explains additional considerations for tracking tools and patient information. Review forms, booking tools and vendor access with appropriate advisers.
Check Website Accessibility
Dental websites should be accessible to people with disabilities. The Department of Justice provides guidance on web accessibility and the ADA. Requirements can depend on the rules that apply to your practice. Ask your web provider how it tests forms and navigation for accessibility.
New Build or Redesign
For a new practice, work on the site before opening day so patients can find the office when appointments begin. An established practice has another concern: keeping useful pages accessible during a redesign. If URLs change, plan 301 redirects. An SEO audit can reveal problems worth fixing first.
Ownership and Contract Terms
Do not leave website ownership until your last call with an agency. Find out whose name is on the domain account and whether you can take the site files with you. A leased website may not be yours to move when the contract ends.
Compare the build fee with ongoing hosting, maintenance, software and any required marketing fees. Ask what is included, what costs extra and what happens when the agreement ends. Our dental website cost guide explains what to check in a proposal.
Get a Website That Supports Your Practice
A dental website does not need to impress another agency. It needs to help real patients find care and contact your office. Compare actual work rather than promises, and settle ownership before you sign. Wowbix is one option if you want dental website design with SEO support.
Planning a new practice website or replacing an existing one? Share your current website, practice location and timeline.
Frequently Asked Questions
How Long Does It Take to Build a Dental Website?
The time depends on the site’s size and how quickly the practice approves content. A template site may launch sooner than a custom one. Ask each company for a schedule that includes reviews and the launch.
Should a Dental Practice Own Its Website?
A dental practice should own its domain and its website files whenever possible. Some providers lease websites and remove them when a practice cancels. Practices should confirm ownership terms in writing before signing.
Does a Dental Website Need to Be HIPAA Compliant?
If your website collects protected health information, HIPAA may require safeguards for that data. Ask how forms and appointment tools protect it, and whether vendors need a Business Associate Agreement. Your practice should review the requirements before launch.
What Is the Difference Between a Dental Marketing Agency and a Website Platform?
A website platform provides the system used to build and manage the site, sometimes with ready made designs and bundled support. A dental marketing agency may handle the website alongside SEO, ads and other marketing work. Many companies offer a combination, so compare the actual scope.
Do Accessibility Rules Apply to Private Dental Practices?
Private dental practices may have website accessibility duties under ADA Title III. Practices that receive federal financial assistance may also have duties under Section 504. Ask a qualified accessibility expert which technical standard and compliance dates apply to your office.
